The Outcome Era - When software becomes the customer, companies stop selling access and start charging for outcomes

Rickler Feed (@rickler_feed), Jun 30, 2026, 19:12 UTC

The Outcome Era - When software becomes the customer, companies stop selling access and start charging for outcomes Explores how business models are shifting as AI agents replace human consumers The standardization of machine-to-machine commerce will reshape the digital economy. Leverage is shifting toward companies that can turn proprietary data and assets into executable supply that AI agents can easily find, trust, and transact with https://jonathanmoore.substack.com/p/the-outcome-era

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