POPA ReconImmutable Pivots From Web3 Gaming to AI-Powered Growth Tools
Immutable Pivots From Web3 Gaming to AI-Powered Growth Tools Immutable is restructuring its business, cutting 29 game development roles and outsourcing most operations related to its gaming titles, including Gods Unchained and Guild of Guardians. The company is pivoting toward its AI-powered marketing platform, Immutable Audience. The platform helps game publishers improve player acquisition, engagement, and conversion rates across both Web2 and Web3 games. According to Immutable, Ubisoft's Might & Magic: Fates achieved a 3x increase in download conversion using the product. Despite a ch…
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