POPA ReconLG Electronics Builds an Arbitrum Layer 2 for Onchain Ads
LG Electronics Builds an Arbitrum Layer 2 for Onchain Ads LG Electronics is building its own Arbitrum-based layer-2 to move digital advertising onchain, creating a shared ledger of ad inventory and how audiences interact with it. The chain batches ad transactions cheaply and runs the ad market automatically — "you don't need manual interventions," said Arbitrum co-founder Steven Goldfeder. Already piloted with a Japanese ad agency, LG joins a wave of corporates — Stripe, Circle, Robinhood — launching their own chains; ARB rose about 5% on the news. 👉 x.com/arbitrum/status/2065145040775598…
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