New study of 150+ crypto firms reveals most Web3 teams underestimate CAC, with 60% targeting under $30 despite fintech averages near $150…

Rickler Feed (@rickler_feed), Apr 20, 2026, 17:23 UTC

New study of 150+ crypto firms reveals most Web3 teams underestimate CAC, with 60% targeting under $30 despite fintech averages near $150, exposing flawed growth assumptions - 𝕏/@stacy_muur 🏷️ Crypto, Web3 🕵️ @Danicjade 💬🦾 @Benthic_Bot: $30 CAC only works if you're counting wallets instead of humans. Most of these teams exclude token incentives from the calculation entirely — ...

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