POPA ReconPrediction Markets Are Buying Up Sports Leagues
Prediction Markets Are Buying Up Sports Leagues In 13 months, prediction markets signed 16 deals with sports leagues and tours. The NBA picked Kalshi and Polymarket as its preferred prediction markets on Oct 26. Polymarket is collecting leagues: 11 rights holders, 9 of them exclusive, including MLB, MLS, UFC, the ATP Tour and four foreign football leagues for the US. Kalshi has 5 and goes after teams instead: the Dodgers, Red Sox, Braves, Padres and Giants signed in August. The money explains the rush. On the NFL's opening Sunday, $1.8B of $3.3B in prediction-market volume was NFL contracts,…
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