The BBC explained the controversy, saying, "Starbucks Korea CEO was dismissed for a campaign reminiscent of a historical bloodshed."

Korean Alpha EN (@korean_alpha_en), May 20, 2026, 02:45 UTC

The BBC explained the controversy, saying, "Starbucks Korea CEO was dismissed for a campaign reminiscent of a historical bloodshed." The BBC reported a post by an SNS user saying, "It's ridiculous and makes me angry," adding that there are calls for Starbucks Korea and Shinsegae to boycott the event. Starbucks Korea is a joint venture between the global headquarters of Starbucks and E-Mart of Shinsegae Group.

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