POPA ReconDo consumers really want agentic commerce? Consumer adoption hasn't matched the headlines... yet
Do consumers really want agentic commerce? Consumer adoption hasn't matched the headlines... yet Despite all the hype, consumer adoption of agentic commerce has stalled because shoppers prefer using AI for product research rather than delegating final purchases to an autonomous tool Real-world case studies, such as the scaling back of OpenAI's Instant Checkout after users consistently preferred direct merchant redirection, highlight that human shopping habits and a preference for trusted retail interfaces remain difficult to change https://www.paymentsculture.com/p/do-consumers-really-want-…
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