POPA ReconFrom hiking to hotpot, lonely consumers in China fuel a $9.4 billion companionship economy
From hiking to hotpot, lonely consumers in China fuel a $9.4 billion companionship economy The increasingly popular service is part of a broader “companionship economy” emerging in China, which includes paid partners for running, sightseeing and even eating out at hotpot restaurants – a meal traditionally shared with friends. Providers, often students or young gig workers, advertise on social media with promises of “emotional value”, conversation and practical help, turning what was once an experience or favour among friends into a bookable – and payable – service. “Most of my clients are w…
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