Luca Netz says Igloo is winding down Abstract and redirecting its full focus to Pudgy Penguins, Pudgy NFTs, and PENGU. Igloo says it will consolidate personnel and resources behind that business, focusing on culture, products, entertainment, and community, and going deeper on what is already working. Netz’s post · Igloo’s statement
The stated reasons are Abstract’s stalled growth and lack of product-market fit, alongside thin liquidity, a restricted DeFi ecosystem, high operating costs, and a weaker market appetite for standalone consumer chains. Netz says Igloo lost tens of millions of dollars funding Abstract and chose not to launch an Abstract token or ICO because he lacked conviction that it would have sustainable demand. Abstract co-founder 0xCygaar likewise calls the chain economically unsustainable. Netz’s post · 0xCygaar’s post
The posts describe a return of Igloo’s resources to its flagship Pudgy brand; they give no more specific operating plan for that shift.