## EtherFi launches ether.fi USD on Ethena Whitelabel

EtherFi

## EtherFi launches ether.fi USD on Ethena Whitelabel

What happened

On 2026-10-06, EtherFi announced ether.fi USD — "ether.fi's very own US dollar-denominated stablecoin powered by @Ethena" — and Ethena confirmed it as an Ethena Whitelabel launch.

How it splits

  • EtherFi owns the brand, distribution and user relationship

  • Ethena manages reserves, mint and redeem, and compliance end to end

EtherFi positions it as making its existing stablecoin balances native to every product it ships. Ethena frames it as stablecoin neobanks owning the full stack and earning from idle deposit balances.

Scale cited by both sides

  • >$300M in stablecoin deposits already held across the EtherFi platform

  • Nearly $1B in cumulative Cash card spend since the card launched in 2024

  • 100,000+ active cards

Ethena adds that EtherFi joins Maple, Jupiter, MegaETH, Sui and others building own stablecoin products on Ethena infrastructure.

Ethena's business lead gdog97_ added context: the deal is somewhat competitive with Ethena Pay, Ethena will power the new whitelabel coin end-to-end, while USDe already supports EtherFi's separate earn savings vaults — i.e. USDe in Earn vaults is separate from the new branded coin. He argues apps need to control deposits / float via stablecoin balances to capture revenue.

Next detail point

EtherFi said Ethena is on stage with it Oct 7 at the ether.fi Lounge to talk about ether.fi USD and what's next.

What the data does not establish: no contract address, ticker, chains, backing mix (USDe vs USDtb vs other), yield / revenue-share terms, or live mint / launch date was disclosed in the announcements.

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