Sony Group launched the Sony Onchain Entertainment Incubation Program today, Oct 29, 2026, a global program for startups and creators building entertainment and tokenized IP on Soneium.

Selected projects get co-creation with Sony Group companies, business development and marketing support, Soneium tech infrastructure and ecosystem access, community support, and fundraising opportunities, per Sony's announcement.

Applications run Oct 29 through December 2026, with selection Nov 2026 to March 2027. It is open to teams building on Soneium or planning to integrate, including teams from other ecosystems, per the program page.

Evaluation looks for user-first experience, entertainment value, meaningful onchain use, execution capability and a token economy concept. Selection does not guarantee investment.

It builds on two prior Soneium incubations since 2024 that supported 43 projects, now focused specifically on onchain entertainment where fans can discover content and share value created.

The posts forwarding it, by @NicsyHQ quoting @soneium, frame it as an open door for builders bringing entertainment and IP onchain.